Being a good goldsmith isn’t enough to to succeed. This seminar is aimed at those who, having decided to undertake this profession, need guidance in finding their way in the world of work.
Who among you knows how to define the cost of an object and consequently how to determine its price? How to prepare a professional estimate? How to prepare an effective CV? What is a Business Plan and what is it for? What are the employment contracts and how do they operate?
This and much more on a day full of content!
1) THE COMPANY: The entrepreneur and the VAT number. Registration with the Chamber of Commerce. The various types of business: advantages and disadvantages. The seat of the firm and its name; the seat of the laboratory. The Business Plan. The company's financial statements (balance sheet). The cost and the selling price. How to make a quote for a customer. Payments, traditional and electronic invoices. Withholding tax. INPS (Italian state body which coordinates national insurance funds), VAT number, INAIL (national institute for the insurance against on-the-job injuries), IRPEF (income tax) and other taxes and stamps duty. Warehouse and inventories. The Accountant: his responsibilities and the CAF (government office for tax assistance and information). The strategic location of the laboratory and the shop. The SCIA, the Public Safety, the lay-out of the premises and installations.
2) THE COMPANY: the employee. Types of companies and laboratories. The collection of information about the Company. The European CV, Europass and dynamic. The interview, the recruiter and the psycho-aptitude tests. The bench test. The primary Brand, the mass production, the highest quality. Types of contract.
3) COMMUNICATION: why it is important to communicate and to do it professionally. The communication to journalists and the 'press kit'. What mistakes to avoid; the role of the image and video. The press review and articles. Costs and investments in communication. Strategic use of social media.
4) STORY TELLING: lived experience of one or more students: success stories.